Google to push royalty-free VP9 4K video codec as H.265 alternative for YouTube
Does Google’s VP9 Seek to Supplement or Displace HEVC?
Google is offering VP9 on a royalty-free basis makes it easier for other companies to support demonstrations. In fact, since the promised compression improvement is about the same as that promised for H.265, the major difference between the two is that VP9 is available royalty-free.
In multiple interviews with other media outlets, Google has said that it is not ruling out support of H.265.
Demonstration partners at CES include LG, Panasonic, and Sony. These demos will include UltraHD/4K content, but little UltraHD content is going to be available through the rest of the year, and certainly not much of it will be available through YouTube.
Going forward, Google expects that the use of VP9 will significantly reduce the frequency of buffering interruptions on YouTube, which should certainly be the case if it is used to deliver current SD and HD content.
Published on Mar 19, 2013
From top-left, clockwise: VP9 (experimental), VP8, H.265/HEVC, x264.
Details/lossless version: http://forum.doom9.org/showthread.php...
It should also be noted that YouTube's recompression will inherently help the underdogs. 'Worse' and 'Better' will merge towards 'Equal'.
Spline upscaled to 1080p, as the source was slightly under.
Clip from Blender Foundation / www.bigbuckbunny.org
Details/lossless version: http://forum.doom9.org/showthread.php...
It should also be noted that YouTube's recompression will inherently help the underdogs. 'Worse' and 'Better' will merge towards 'Equal'.
Spline upscaled to 1080p, as the source was slightly under.
Clip from Blender Foundation / www.bigbuckbunny.org
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